A Toast to Terror: The Shining Reimagined with Overlook Hotel–Inspired Cocktails 

Jack Torrance (Jack Nicholson) is a writer looking for a winter gig that will provide a source of income while he finishes his latest work.  He secures the position of a winter caretaker for the Overlook Hotel which is closed and nearly abandoned over the winter months.  So with his wife Wendy Torrance (Shelley Duvall) and son Danny Torrance (Danny Lloyd), they move into the caretaker quarters of the hotel.  Danny brings with him his imaginary friend Tony and upon meeting the kitchen manager Dick Hallorann (Scatman Crothers), we discover that Danny has medium-like abilities called "The Shining" which allows him to interact with the hotel in a unique way because it too, "shines".  This sets the spine-chilling stage for the rest of the movie, one as chilling as The Overlook itself. 

Set high in the Colorado Rocky Mountains sits The Overlook Hotel surrounded by sweeping views of snow kissed peaks and beautiful fields of wildflowers that many love to visit in the summer.   The tranquil, small mountain town pretty much shuts down in the winter time, and the hotel guests and staff evacuate for more suitable weather while The Overlook gets buried in snow.  We wanted The Overlook cocktail to feature these mountain traits with a botanical terroir gin, and rosemary simple syrup, we capture the crisp fir and pine tree flavors, Mount Rigi Liqueur and Cointreau for the floral mountain air, blanketed in the herbal chill made by the Rumple Minze liqueur.  Poured over a mountain of crushed ice and sprinkled with just a little bit of black flake salt, this cocktail tastes like those beautiful mountains and the absolute chill of The Overlook hotel.  Both are waiting to possess its occupants with a winter-induced fever like no other.  

What do you do with your family in an enormous hotel that's been snowed-in.  Eat peaches out of the commercial-sized cans in the pantry?  Write endless lines of poetry, or rather, the same line over and over again?  Dance and have cocktails with the ghosts in the ballroom?  No, play chase in the vibrating hallways with an ax and present yourself saying, "Here's Johnny!" .  Jack knew how to treat his family to a good time and we've put that into a cocktail starting with Spiced Rum and grenadine to give it that "Red Rum" appeal, peach schnapps for those commercial sized cans of peaches, Campari for the bit of bitterness one might feel when getting interrupted while writing, and aquafaba to give it the body that Lloyd the Bartender (Joe Turkel) wishes he had and the perfect platform for the cinnamon-dusted Hick's Hexagon pattern of the hotel's carpet.  So, how about a drink, Lloyd?  Make a Here's Johnny and you'll be dancing like the Torrence's around the hotel and through the maze for a family activity you'll never forget.